ACEing Cancer Foundation Ad
featuring
Chris Evert & Martina Navratilova
ACE CANCER TOGETHER.
I was tasked with writing a script for the WTA’s ACEing Cancer Foundation, an initiative to fund cancer research and care. Every ace scored during the WTA season would increase the amount donated. I had the privilege of writing for tennis legends Chris Evert and Martina Navratilova, who were rivals on the court, and are now great friends off of it. It’s a personal cause to them, so writing something playful that captured the seriousness of the topic was a good challenge.