EVERY SEASON IS A SERIES
OF SWINGS.

This video script was written to hype up the 2026 WTA season by focusing on each “swing”. In tennis, the swing schedule is made up of sections of tournaments that vary by location and/or court type.

I wrote a script that highlights the swings on the calendar, while comparing them to each singular swing of the racket in every match. It shows that every “swing” counts, no matter how small or what time of the year it may be.

This video greatly increased the league’s brand awareness by amassing over 2.1M views on YouTube, and 2.7M views on TikTok.